Why my first event “bombed” — and how to make sure yours doesn’t! [Grow Your List Giveaway Announcement]

by Belinda Rosenblum

One of the biggest lessons I’ve learned while growing my business online is…

It doesn’t matter how GREAT you are at what you do, if no one knows about you, you will stay broke, struggling, and wondering if you have what it takes to run your own business. (Spoiler: Without a large following, everything is tougher, but help is on the way!)

This was one of my toughest lessons to learn.

Belinda- Full ShotAmidst big excitement from me and even bigger skepticism from nearly all my family and friends, I set up my virtual “shingle” of OwnYourMoney.com and announced I was leading my first 2-day workshop December 1-2, 2007.

(This was my first headshot from then…it’s ok to laugh!) — >

I had HIGH hopes and put down a deposit for an event room at the John Hancock Hotel & Conference Center in Downtown Boston that fit 100-150 participants.

After several emails and passing weeks, I had registered only… wait for it… 2 people!

I was hearing all the seemingly valid reasons why people couldn’t make it… company parties, crucial holiday shopping days, needed the money for gifts, no child care coverage,… you get the gist.

Underneath it all, not enough people knew that I existed (yet).

6 weeks out, I went to the event site and humbly chose a smaller room that would hold 50-75 participants, still holding onto my dream.

Several more emails to my same friends and colleagues (with the hopes I wasn’t annoying them too much with my unbridled enthusiasm), and now with only 3 weeks to go, I hit the phones and was now at 6 people attending.

Not bad for my first event ever, BUT WAY too small for my reserved room. I still held my head high… and chose an even smaller room that held 25-40 people. I kept visualizing a full room…

Ann at 2007 workshopNow it’s the Wednesday before the planned event, and I go back one final time to the event location to choose a smaller room yet again – the final room was now appropriate for 15-20 attendees (albeit ~15% of my original goal).

Well, the event DID happen that weekend with 12 excited people (even my mom offered to come if I needed an extra butt in the seat!) – including Ann pictured at right, decked out for our all-out closing celebration.

Those 12 people then became my private clients, group program clients, and referrals for the entire next year.

How could all of that have been MUCH easier?

A larger list of people excited about learning what I had to teach!

So when I was invited to join forces with top money, business, and marketing masters to share our expertise to help YOU grow your reach (or you can call it your following, list, platform, visibility, or fans), I very willingly said YES.

You can get FREE instant access just for a short time here.

You’ll get to choose from 34 valuable list building blueprints, templates and checklists that you can download right away.

They include the most cutting edge, effective methods to boost your website traffic, attract thousands of subscribers, and enroll great clients online.

It’s all a part of “Grow Your List” Giveaway, hosted by my friend Vrinda Normand, The Irresistible Marketing Mentor.

And I’m honored to be included as a contributor. Sign up now and you’ll get access to my gift too. So you can better control all that money you’ll be making now, you can now get my updated Money Making Tracking templates – complete with a business revenue tracker, business expense tracker, and personal money tracker too!

>> Register for FREE now >> http://growyourlistgiveaway.com/belinda

Enjoy and let me know what you think…

PS> An old Chinese proverb says: “The best time to plant a tree was 20 years ago. The second best time is today.” That means if you don’t have a big email list, the best time to get started is now. (And even if you don’t have a business yet, but are considering starting one, you’ll love the access to these free business start up and growth resources.)

Check out the “Grow Your List” Giveaway to get started right away:  http://growyourlistgiveaway.com/belinda

 

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