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I’m on a mission to liberate CEO moms from the fear and lack of knowledge of the money in their business so they become more empowered, profitable and present in their lives.

I’m Belinda Rosenblum!

Hi there!

The Mentor for Female CEOs Who Want a Rich Business & Life

Profit Like a CEO,

Be Present As A Mom

as seen in:

When I was a kid,

I learned about money the hard way.

At 12, I stood in the doorway of my mom’s office, hoping for help with my homework. She was overwhelmed with clients and deadlines. Instead of helping, she snapped, “Get out! I’m on a deadline!”

That moment taught me that no matter how hard she worked, there was never enough time or money.

Family moments were always second.

In my early adult years,

I became a self-made millionaire.

Determined to break the cycle of scarcity I grew up with, I became a CPA and got serious about mastering numbers.

From childhood to adulthood, I’ve always had a passion for money and how it works, and I was committed to taking control of my financial future to provide differently for my family.

I found myself repeating the same pattern as my mom

Fast forward to being an entrepreneur...

(working hard with little to show for it).

As a CPA, I left my six-figure corporate job to start my own business. But even with over $100K in revenue, I ended the year with just $2k in profit. I was overwhelmed, working my ass off, with little return and no social life. I had created an unintentional nonprofit.

That was when I had my wake-up call.

I shifted from focusing on revenue to profit and put systems in place to pay myself consistently. The next year, I went from $2K to $96K in profit on $256K in revenue. It wasn’t just about money—it was about time. Focusing on profit gave me the freedom to be present in my life. I even got engaged to my husband Marc during that year.

Now, we run a thriving multi-6-figure business and teach mom CEOs like you how to get clear on their numbers, pay themselves more, and build businesses that prioritize their families.

How Belinda Got Here

Early Years

Growing up in financial strain after my parents' divorce, I saw firsthand how money could cause stress and distance in families.

I promised myself I wouldn't let that happen in my own life. With a natural love for numbers, I pursued a degree in accounting and became a CPA.

After graduating Summa Cum Laude from Boston College, I knew I had the skills to create a better financial future for myself and my family.

1993 - 2005

Corporate Accounting Manager

After becoming a CPA and working for one of the big accounting firms, I spent over a decade in corporate finance and accounting.

During that time, I became a self-made millionaire and took on roles where I was the go-to person for solving complex problems—whether it was uncovering fraud or optimizing financial performance as a Corporate Controller.

I also stayed involved in the community, serving on two boards and taking leadership mission trips to Israel, while honing my leadership skills along the way.

Finding My Passion

At 35, I hit a "midlife crisis" (a little earlier than most) and decided to take a break to figure out what I truly wanted. I spent a month backpacking around India, volunteered in Costa Rica, and finally made time for dating.

When the unemployment money ran out, I worked as a forensic accountant consulting for the SEC in Boston. I met over 50 professionals, entrepreneurs, and leaders—and became a super connector, introducing people who could collaborate together.

2006

2007 - 2008

Launched Financial Coaching

Skeptical family or not, I took the plunge and launched my financial coaching business—ready to show others how to remove their fear of finances.

As the 2008 financial crisis hit, I was ready. I appeared on Boston’s 5pm news, helping people navigate the financial mess, and solidified my role as a trusted advisor. I even started hosting my own local TV show “Money On Your Mind.”

$2K Year with $155K in Revenue

After a year of hard work, I made $155K in revenue but only took home $2,348. No social life, no freedom—just me and my laptop—saying yes to every visibility and money-making opportunity I could find.

I realized I was working for a very demanding boss—myself.

2009

2010

Focused on Profit, Not Just Revenue

I shifted my focus from chasing revenue to mastering profit. I streamlined my business with systems that worked without my constant involvement, built leverage through smarter processes, and committed to paying myself every month based on a real plan. The result? $96K in profit from $256K in revenue.

That year, I didn’t just improve my business—I gained the freedom to enjoy life outside of work, even getting engaged to my now-husband, Marc.

Marriage + Launching Online Courses

At 39, I got married and realized my business needed to shift from trading time for money. In December 2011, I hired a business coach and started creating online courses to scale.

By 2012, I launched my first courses and a 6-month coaching program. I also co-authored Self-Worth to Net-Worth: 12 Keys to Creating Wealth Inside and Out, deepening my understanding of the psychology behind women’s struggles with money. In the midst of this transformation, I found out I was pregnant with our son while attending Tony Robbins' Date with Destiny. (You can’t even make this up!)

2011 - 2012

2013-2015

Motherhood and Business Growth

I had my first child at 41 and my second at 43. Juggling family and business became a learning experience in how to harmonize both, figuring out how they could fit together without sacrificing one for the other. The online courses I developed, along with strategic planning and affiliate collaborations, generated hundreds of thousands of dollars and even funded two maternity leaves.

Cash Flow CEO Launched

I changed direction from personal finance to business finance because I was tired of seeing women shrink their dreams when they really needed to learn how to expand their bank accounts -- by making more and managing their money better. I knew they had unlimited potential, but they weren't sure how to make more money from their business while still having time for their families.

That’s why I launched Cash Flow CEO: to help entrepreneurs increase profitability and build a business that supports both their financial goals and family life.

2019

2022

Thriving Through Breast Cancer

On June 14, 2022, I tested positive for COVID in the morning and received a breast cancer diagnosis in the afternoon. It was a shock, especially during a launch. Instead of pushing through, I prioritized my health and took time away from my business.

Over the next five months, I underwent two surgeries, radiation, and numerous treatments. Despite working fewer hours, my business continued to grow because I had built a life-proofed, leveraged business that didn’t rely on me being in it 24/7.

Building a Life of Freedom and Impact

In 2024, I launched Cash Flow CEO version 3.0—refining systems that empower entrepreneurs to take control of their finances, grow their businesses, and create real freedom. Now, I’m helping mom CEOs not only achieve financial success but build a life that prioritizes family and flexibility—proving that you can truly have both.

$5 Million in revenue later from running a multi-6-figure business for over 17 years, I’m living proof that when you have the right strategies, financial success doesn’t come at the cost of the moments that matter most. It gives you back your time to create more of those magical moments.

2024 - Today

About Belinda

Official Bio

If she’s not inspiring you to be your best self, Belinda is likely circuit training at F45 or outside with her Ironman-training husband, 25 year-old step-daughter, and 2 spirited young kids.

Meet Belinda Rosenblum, a CPA, entrepreneur, author, and speaker dedicated to helping mom CEOs take charge of their finances and create the life they’ve always dreamed of—without sacrificing time with their family.

She started her career as a CPA before realizing her true passion was empowering entrepreneurs to take control of their finances and build businesses that support their lives. After shifting her focus from personal finance to business finance, she founded Cash Flow CEO to help female business owners grow their profits, pay themselves consistently, and achieve the work-life balance they desire.

She's also the co-author of Self-Worth to Net Worth: 12 Keys to Creating Wealth Inside and Out and has been featured on ABC, NBC, Yahoo! Finance, Forbes, and Inc.

Meet Marc Rosenblum

The Backbone of Our Team

As Own Your Money grew, Marc became an essential part of the Own Your Money leadership team in 2017. He brings over 22 years of diverse business experience, including telecommunications, sales, marketing, business development, and e-commerce, all of which have been pivotal in driving our business forward.

Now Marc leads our operations, accountability coaching, and customer service, and is a trusted and encouraging resource to our clients and students. Often called the “hidden gem” of Own Your Money, he is well-loved and appreciated. Our clients even affectionately call Marc and Belinda their “Business Mom and Dad.”

Marc’s passion for growth extends beyond the workplace. As a marathon runner and Ironman, having completed 12 marathons and 2 Ironmans, he exemplifies the perseverance and dedication we value.

Together, we are raising three wonderful kids (ages 9, 11, and 25), and plays a key role in shaping our family-first approach, ensuring that everything we do is aligned with our core values.

By removing the stress and confusion around finances, we help you reconnect with the joy in your life and gain the confidence to make empowered financial decisions.

find the fun.

Own It.

We Care.

Excellence and Growth.

The Universe is on Our Side.

Take responsibility for your actions, decisions, and dreams. True empowerment comes from owning both your successes and challenges.

Every client matters. We approach our work with compassion, understanding, and genuine investment in helping you succeed.

Perfection isn’t the goal—progress is. We place emphasis on continual learning, staying updated with the latest trends, and improving every step of the way.

We embrace resilience and surrender, trusting that life is always working for us. Challenges are opportunities, and growth is always within reach.