How a Financial Coach 4X’d Her Profits and Moved to Portugal

Low Profit Margins and a Lack of Business Financial Clarity

While Rachel’s revenue was growing, her profit margins were painfully low. In her first year, she grossed $60,000 but only kept $14,000 in profit, as money seemed to flow out just as quickly as it came in. She lacked a structured financial plan and had not yet fully separated her personal and business finances. Despite being a financial coach herself, she struggled with the mindset of truly owning her role as a business owner. She was hesitant to introduce herself as a financial coach and had a subconscious fear of scaling her business beyond what felt manageable. The stress of unpredictable income made it difficult to confidently invest in the future of her business.

case study #1 - Rachel Covert

How a Financial Coach 4X’d Her Profits and Moved to Portugal

Implementing a Profitable Business Model and Financial Strategy

When Rachel joined Cash Flow CEO, she quickly realized the missing piece in her business wasn’t just revenue—it was that her offer, pricing and business model weren’t aligned with the growth she wanted. 

She began by refining her core offer, shifting away from a time-intensive one-on-one coaching model to a more scalable hybrid group coaching program at a higher price point. 

Through the program, she also implemented financial systems to create clarity around her cash flow. For the first time, she truly separated her business and personal finances, set up clear revenue targets, and structured her income in a way that allowed her to pay herself consistently with a real profit plan. 

Mindset played a major role in Rachel’s transformation. She had to shift from seeing herself as a solo coach to embracing the role of CEO. This included making strategic hiring decisions, such as bringing in higher-level team members rather than defaulting to the cheapest option. She also started experimenting with pricing, testing different offers, and recognizing that investing in the right systems and people would ultimately create more growth.

case study #1 - Rachel Covert

How a Financial Coach 4X’d Her Profits and Moved to Portugal

4X Profit Growth and a Business That Funds Her Dream Life

In just over a year, Rachel over tripled her revenue from $60,000 to $200,000, while improving her profit margin to 47%, bringing her net earnings close to $100,000. By optimizing her offer structure and increasing her rates, she reduced the need for constant client chasing while delivering even more impactful results.

This financial clarity allowed her to confidently make life-changing decisions–most notably, achieving her goal of moving to Portugal. By taking control of her business finances, Rachel gained the flexibility and stability she needed to design a life she truly loves.

case study #1 - Rachel Covert

case study #2 - Janelle Harlan

How a Tech VA Stopped Trading Time for Dollars and Doubled Her Revenue

A Tech Virtual Assistant Ready for Growth

Janelle H. is a tech virtual assistant specializing in funnel building, systems, and launch support. With years of behind-the-scenes experience working for high-profile influencers, she had become an expert in executing digital projects and streamlining operations. Despite her extensive skills and a strong reputation in her field, she was trapped in an hourly-based model that no longer reflected her true value.

How a Tech VA Stopped Trading Time for Dollars and Doubled Her Revenue

Stuck in an Hourly Model and Facing Burnout

Janelle’s business was thriving, yet she was challenged by the limitations of her current pricing model. Although she had a loyal base of long-term, entry-level clients, her rates were not in line with the advanced level of work she was providing. Emotional attachments to longstanding clients, coupled with a scarcity mindset regarding money, made it difficult for her to raise her rates. This issue was compounded by an ever-increasing workload that pushed her beyond her core expertise, resulting in burnout, a feeling of being capped, and growing resentment. The unpredictability of hourly billing left her with little flexibility to plan her schedule or maintain a healthy work-life balance.

case study #2 - Janelle Harlan

How a Tech VA Stopped Trading Time for Dollars and Doubled Her Revenue

Transitioning to High-Profit Offers and Strategic Systems

To address these challenges, Janelle enrolled in the Cash Flow CEO program, which provided her with a new framework for pricing and business strategy. The program helped her shift from an hourly-based model to a project-based approach that focused on higher profit offers. With guidance on how to restructure her services, she learned to negotiate with clients more confidently, transitioning them to a packages that better monetized her expertise. The program also introduced her to key financial management techniques that stabilized her income, such as setting up backend systems to provide a consistent salary. 

case study #2 - Janelle Harlan

How a Tech VA Stopped Trading Time for Dollars and Doubled Her Revenue

Doubling Revenue and Creating Flexibility

By restructuring her pricing and workload, Janelle had her highest revenue months in five years–without adding more hours to her schedule. But the biggest transformation wasn’t just financial, it was freedom. Instead of feeling chained to her desk, she now has the space to embrace the life she envisioned. Whether it’s carving through freshly powdered snow or simply enjoying unhurried mornings, she’s finally built a business that works for her. With a steady income, streamlined operations, and newfound confidence, Janelle is growing on her own terms, without sacrificing the moments that matter most.

case study #2 - Janelle Harlan

case study #3 - Annie Little

Helped a Vocal Coach Stop Being a Victim in Her Business (and have more fun)

A Vocal Coach Ready to Take Control of Her Business

Annie is a vocal coach and performance expert who helps singers and professional speakers break through vocal limitations for peak confidence on stage. Despite her passion for her work, she found herself constantly scrambling–uncertain about her financials, unclear about her pricing, and feeling like she had no real direction for growth. The stress of running her business without a solid plan left her feeling overwhelmed and stuck, unable to scale in a meaningful way.

Helped a Vocal Coach Stop Being a Victim in Her Business (and have more fun)

Unclear Offers, Pricing, and Financial Strategy

Before joining Cash Flow CEO, Annie’s business lacked structure. She was all over the place with her numbers, struggling to set clear goals, and unsure how to get her business to the next level. Without a clear pricing strategy or profit plan, she felt like she was working hard but not seeing the financial results she needed. The constant uncertainty created stress and made running her business feel like a never-ending uphill battle. Instead of feeling like a CEO, she felt like a victim of her business–reacting to problems instead of leading with confidence.

case study #3 - Annie Little

Helped a Vocal Coach Stop Being a Victim in Her Business (and have more fun)

Gaining Clarity, Structure, and a Profitable Plan

After hearing Belinda speak on a podcast, Annie immediately resonated with her approach to financial strategy and business growth. She joined Cash Flow CEO and quickly implemented major changes that transformed her business. She raised her prices to reflect the true value of her work, created new offers that aligned with her expertise, and developed a profit plan that gave her a clear path to financial growth. But perhaps the most important shift was internal–she stopped operating from a place of scarcity and uncertainty and stepped into her role as a CEO.

case study #3 - Annie Little

Helped a Vocal Coach Stop Being a Victim in Her Business (and have more fun)

More Profit, Less Stress, and a Business That’s Fun Again

Through her work in the program, Annie experienced a complete transformation in how she operated her business. She became more profitable, structured, and confident in her ability to lead and grow. The stress and chaos that once defined her business were replaced with clarity and control. Most importantly, she started enjoying her business again.

With financial confidence and a solid growth strategy, Annie now approaches her work with a renewed sense of excitement. Running her business no longer feels like a burden–it’s fun, fulfilling, and aligned with her long-term vision. Her journey is proof that when business owners take control of their financial strategy, they not only become more profitable but also regain their passion for what they do.

case study #3 - Annie Little

case study #4 - Justine Nelson

Took a Personal Finance Coach From Stuck at Six Figures to Selling Out and Scaling

A Personal Finance Coach Ready for More

Justine, the founder of Debt Free Millennials, had been running her online business in the personal finance space for six years. While she had successfully built a six-figure business, she found herself stuck at the same revenue level for three years. Despite her expertise, she struggled with imposter syndrome (like so many entrepreneurs do), questioning whether she was truly credible enough in her industry. She also felt lost on what to invest in next and how to move forward in a way that would actually break through her plateau.

Took a Personal Finance Coach From Stuck at Six Figures to Selling Out and Scaling

Revenue Stagnation, Pricing Uncertainty, and Imposter Syndrome

Even as a six-figure business owner with a thriving YouTube channel and consistent brand deals, Justine felt stuck. While she was helping others achieve debt freedom, she found herself unsure of her own next steps for financial growth.

She wasn’t clear on how to scale her business beyond brand work, struggled to confidently price her one-on-one coaching (which she loved), and questioned her credibility without traditional industry credentials.

Her coaching program was priced at just $350 and although she was deeply committed to her clients, the time and energy it required left her feeling resentful and underpaid. She knew her offer had value. She just wasn’t sure how to structure or price it in a way that was truly sustainable.

Justine is a powerful example of what happens when a big following meets business foundations that need refining. She didn’t need more visibility–she needed a clear plan to monetize her expertise, raise her prices with confidence, and step fully into the next level of her business.

case study #4 - Justine Nelson

Took a Personal Finance Coach From Stuck at Six Figures to Selling Out and Scaling

A Strategic Plan to Increase Value and Confidence

After seeing Belinda speak, Justine decided to book a call. That first conversation opened the floodgates of emotions as she realized how deeply personal her business was and how much it needed to support the life she envisioned for herself and her family. She wanted to expand her family, buy a home, and create a business that allowed her to do so confidently.

Belinda helped her map out exactly what changes to make. The first step was raising her prices—starting with a jump to $997. At first, this terrified Justine, but she quickly realized that by restructuring her offer and adding value (like bi-weekly calls and a robust video curriculum), she could confidently charge this new price.

She also tackled an entirely new skill: sales calls. Previously, she had never conducted one-on-one sales conversations with confidence. With Belinda’s training on handling sales calls and objections, she used our sales call template and practiced it until she felt confident.

case study #4 - Justine Nelson

Took a Personal Finance Coach From Stuck at Six Figures to Selling Out and Scaling

Selling Out, Raising Rates Again, and Gaining Momentum

By implementing these changes, Justine completely sold out her first cohort of one-on-one coaching at the new $997 price point…in just 1 week! With that success under her belt, she gained the confidence to raise her rates again—to $1,297. And guess what? People were still buying! That second round sold out in just three weeks, bringing in over $18K in a single month from her upleveled coaching program.

Beyond just revenue, she also worked through deep-seated money beliefs with Marc during the program’s accountability calls. She let go of guilt around making more money and rewrote her internal narrative from “poor and proud” to “wealthy and worthy.” This mindset shift, combined with tangible pricing and sales strategies, gave her the tools to keep scaling in a way that truly supports her values, her energy, and her growing family.

Now with two young daughters, Justine runs a business that gives her both the income and the presence she always wanted.

case study #4 - Justine Nelson

case study #5 - Jasmine Ramirez

Helped a Financial Therapist Double Her Revenue and Work Far Less While Preparing for Maternity Leave

A Dedicated Business Owner Ready for Stability and Growth

Jasmine, a financial therapist, had been investing in various courses, masterclasses, and coaching programs, yet she still felt scattered and overwhelmed. She had spent thousands of dollars trying to figure out the right approach, but her business wasn’t operating at the level she wanted. That all changed when her husband heard Belinda speak at a conference and insisted they hire her.

Skeptical yet hopeful, Jasmine joined Cash Flow CEO and quickly realized it was exactly what she needed–a program that focused on the foundation of her business, ensuring it wasn’t just growing but growing profitably and sustainably.

Helped a Financial Therapist Double Her Revenue and Work Far Less While Preparing for Maternity Leave

A Scattered Business and No Clear Path Forward

Jasmine had invested heavily in courses, coaches, and marketing strategies—but she was still piecemealing everything together, trying to figure it out on her own. Despite all her effort, the back end of her business felt chaotic. She was constantly stressed, unsure what was working, and didn’t have the systems or structure she needed to feel confident taking time off. Everything felt urgent. There was no clear roadmap forward, and the pressure to grow her business while holding everything together was becoming too much to manage.

case study #5 - Jasmine Ramirez

Helped a Financial Therapist Double Her Revenue and Work Far Less While Preparing for Maternity Leave

Creating a Scalable Business That Supports Her Life

Recognizing that she couldn’t continue running her business in the same way while also preparing for a baby, Jasmine made significant shifts in both her operations and offers. With the support of Belinda, she transitioned from a one-on-one coaching model to a group program much sooner than she had originally planned, allowing her to serve more clients efficiently while reducing the pressure on her time. A hybrid program soon followed, expanding her profit margins even further. Within just two months, she had already made back her investment in the program.

To ensure her business would continue running smoothly without her being involved in every detail, she hired a therapist to support her coaching practice, two assistants to manage operations, and a bookkeeper to streamline her finances. With these key hires in place, she implemented automated systems and structured workflows so she could confidently take time off, knowing her business would not only survive but continue growing. She also restructured her pricing to maximize profitability without increasing her workload.

case study #5 - Jasmine Ramirez

Helped a Financial Therapist Double Her Revenue and Work Far Less While Preparing for Maternity Leave

More Money, More Freedom, and a Clear Path Forward

Jasmine more than doubled her revenue from the previous year—despite working far less thanks to her new group and hybrid offers. She built a business that no longer required her to be involved in every little detail, giving her the freedom she needed to embrace a new chapter of life.

During our time working together, Jasmine found out she was pregnant! With her business systems in place, she was able to take real time off, even spending part of her maternity leave living in Mexico to enjoy a better quality of life with her growing family.

She’s now transitioning back post-maternity leave with complete clarity on what her business looks like and how she’ll continue to scale—without sacrificing the freedom she’s created.

case study #5 - Jasmine Ramirez