I see it every year around now:
Entrepreneurs diving into Black Friday (yes the planning starts now) with big dreams but leaving with nothing more than a bruised ego and a boatload of unsold offers — oh and some frustration and lost sleep too!
And I’m not surprised.
Because honestly, most people get it wrong.
They slap together a last-minute sale, give no warning to their audience, drop their prices for 24 hours, cross their fingers, and hope for the best.
Spoiler alert: hope is not a strategy.
Let’s break it all down today.
A bit of tough love — and expensive lessons — coming your way…
1. Your Black Friday Is Likely to Fail If You Have No Real Strategy
Black Friday isn’t just about offering a discount.
If you’re cutting prices without a well-thought-out plan, you’re just devaluing your brand. (I have strong feelings about why you should *not* put your core offer “on sale” — hint: you never want to train your people to wait for a “sale”.)
The top 1% have a strategy that goes beyond “let’s discount everything by 50%.”
They know their customer journey, they understand how to create value and urgency, and they know how to get their audience to listen and buy.
2. Your Black Friday Is Likely to Fail If You Don’t Warm Up Your Audience.
Most entrepreneurs send a “Black Friday Sale is LIVE!” email and wonder why no one is buying.
Remember how last week I mentioned how way too often we are on a metaphorical “first date” and we jump straight to “Will you marry me?” Case in point.
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