The eclipse is over (but that was fun!) and now it’s back to business as usual…

Spring is here and amazingly, the 2nd quarter is off and running.

We set big goals a few months ago when the new year started, but there’s something that often starts to happen as spring rolls around…

We get so busy and in the weeds of the everyday work that we lose touch with the bigger WHY of what we’re doing.

This ¼ way point in the year is a great time to reconnect with why you started this whole business thing in the first place. 

I took some time recently to get quiet, plan, and reconnect with my own “why”. You know, the not-so-obvious motivations that keep me passionate about putting my all into my business. 

Things like:

• Having a business that’s “life-proofed” so it can make money when I’m not working 24/7, so that even when life throws an unexpected curveball, my livelihood and family’s needs aren’t at risk. A breast cancer diagnosis in 2022 was a wake up call that brought this one home for me big time. (I’m doing great now btw!)
  
  
• Being a role model for our kids, showing them that you can be a great Mom AND enjoy your growing business. Sometimes it’s a bit of magic and mess at the same time, but really no, you don’t have to choose.
  
  
• Helping other female business owners not only thrive financially but also be unapologetically their full selves, enjoying both success in their businesses AND their personal lives. (We need to shift the current stats that only 12% of female owned businesses have more than $100k in revenue/ year and only 2% achieve $1M in revenue/ year. Hint: It’s not that we need to work harder)
  
  
• Helping women to professionalize their offerings and be able to articulate their value so they can finally start charging enough and own their worthiness in the marketplace.
  
  
• Having the time and financial flexibility to live life on my own terms, and showing others that they can do that too. (After my second full year in business when I created $155k in revenue and only $2k in profit, I personally found out the hard way that you can’t just focus on revenue to get there. Now I’m so motivated to not have other women go through that painful experience too!)

I’m willing to bet that your reasons and mine for why we do what we do have some similarities.

Wanting to make an impact in the world, forge our own path, and create our own financial and time independence are often part of the shared entrepreneurial DNA.

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As entrepreneurs, doing things outside of the box kind of comes with the territory…

Like riding your daughter’s skateboard while holding a sign to share a fun message on IG! (If you haven’t seen the post yet, you can check it out here.)

But that willingness can sometimes have us spinning our wheels and doing TOO many things in our business.

We have an innate sense of what is and isn’t a good idea on a daily basis in our regular life — like not crossing a busy street without looking both ways, or not driving a car while wearing a blindfold.

When it comes to business though, we don’t always see quite so clearly. 

We can end up spinning our wheels on activities that keep us “busy” but not making enough progress for all that time spent.

After 16+ years of helping business owners maximize their profit potential and business growth, I have a good idea of what the most common entrepreneurial stumbling blocks are, oftentimes because I’ve had to work through so many myself.

The real challenge though is that these blocks are often hiding behind our business blindspots. It’s not like you’re intentionally telling yourself, “I want to stay stuck at this revenue level.”

But at the same time, with no plan in place or roadmap to follow, you’ll stay stuck at that same place (for years!).

And when you do try to break through, you often end up doing too much or chasing the next shiny trend rather than following the more direct path to reaching your revenue and business goals.
If you’ve been following me for a while, then you know I’m all about helping female business owners like you create a real profit PLAN and a system to ensure not just growth, but financial stability as well.  [click to continue…]

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I have a question for you. Does this scenario sound familiar at all?

You open your bank app and look with a mixture of curiosity and dread at your balance. As you sit staring at the number, so many thoughts start whirling around your head…

• “Are my business expenses going to be covered this month?”
• “Do I need to lean on my credit card to book in that upcoming conference?”
• “Do I have enough to hire the help I could use to free up some of my time?”

And the thought that’s most frustrating of all? 

“I thought there would be more in there. Where did it all go??”

All of these questions swirling in your brain may leave you feeling confused, worried, and wishing you hadn’t looked. 

So you close the app and decide to figure it out later.

Believe it or not, this scenario is something that SO many entrepreneurs face.

It’s called reactive bank balance decision making, and has you making important business decisions based on the moment-to-moment literal bank balance (or credit card limits) to know if your business can “afford” something.

For many, it’s a rinse-and-repeat cycle each month.

That is… until you decide something has to change.  Because opening your bank app SHOULDN’T fill you with confusion or dread.

Want my best piece of advice for how to get out of this bank balance decision making? 

You’ve got to create a real plan!

More specifically, a plan for profit. And that starts with reverse engineering your goals and getting up close and comfy with your numbers.

That way you’re no longer guessing or wondering what your next move should be when it comes to paying yourself and investing in your business. 

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