Are you the CEO of your cash flow?

by Belinda Rosenblum

It’s finally here… and I’m over here dancing!

Cuz in case you hadn’t already noticed… I believe handling your money as a Cash Flow CEO should be fun (and profitable!), and so should your business.  

But first, a quick reality check…

* Do you feel in control of the money you have coming in and going out of your business?
* Do you know how much your business makes each month — or how much you’re projected to make next month? 
* Does it always feel like a surprise (good or bad) when you look at your bank accounts?

If you feel like your business revenue just “happens” and you don’t feel so in control, it’s time to have a little chat.

As the CEO of your business, you also have to be the CEO of your cash flow. 

And I’m not just talking about knowing how much $$ you have sitting in your accounts.

Understanding your current finances is just ONE part of the equation. Next, you need a plan for that money. 

Without a real plan for your business revenue:

  • You haven’t figured out what will make you money. As a result, you don’t know what to work on next and you’re chasing way too many bright shiny objects.
  • You’re stuck in “bank balance decision-making” — where you can only make important strategic decisions by looking at how much is in your bank account.
  • Instead of feeling the freedom you started your business for in the first place, you feel trapped wondering how long you can keep this up without paying yourself as much as you’d like. 

Sound like you? Then it’s time to be the CEO of your cash flow. 

And I have great news for you. 

Cash Flow CEO is officially open for enrollment! 

Now is your time to give yourself the financial systems and strategies you really need to step into your CEO role — and it is all inside my Cash Flow CEO Accelerator program. 

Cash Flow CEO is THE place to be if you’re a female expert ready to sustainably scale your revenue to multiple 6-figures AND your profit past $100k (yes, it’s possible).

This 4-month small group experience was specifically designed to teach you the profit plan and systems I’ve used with dozens of other clients and students to help them streamline their offers, their cash, and their internal operations to make MORE money, MORE profit, and MORE impact. 

Cash Flow CEO is more than a course. It’s my proven 5-step system that allows you to take control of your cash flow, your business, and your profit + revenue goals. (Without requiring you to “just work more” — actually, you learn to scale up while working less.)

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This year I’m celebrating 16 years as a business owner (and there went the champagne cork!).

16 years of teaching entrepreneurs, women and couples (and often all 3 at the same time!) how to take control of their money, own their worth, and maximize their income + wealth. (I’ll be showing you my Cash Flow CEO roadmap to fast track your success in my new masterclass here.)  

16 years of seeing entrepreneurs at one of the following stages: 

  1. The Hobby Owner

Most of us start out as the hobby owner. We have a lot of freedom while we are figuring things out, but we don’t have a lot of profit to show for our time. Because really… we don’t know what we’re doing yet. We don’t have any financial foundation. 

We’re just trying out this thing. We have expertise that should be monetizable, right? But we’re still treating it like a hobby and not a business yet, wondering… “can I really make money at this?”.

  1. The Overworked Employee

We get to this stage when we start to realize… “OK, there’s really a business here”. We are putting more time and effort into it. So we lose much of the freedom we had, but the big challenge is that… 

We are just working all. the. time —  and still don’t have the profits to show for it. We still haven’t figured out how the business is going to make real money yet. We’re just trying all the things to bring in cash however we can. (Hint: I’ll show you the way out here!)

  1. The Heavy Hustler

The heavy hustler is the next stage, where essentially we’re starting to make money, but we are still working our tail off. (Say a “hear hear” if you know what I mean) 

Our business is what we think about 24/7. We traded in our 9 to 5 for a mean(er) boss who doesn’t pay us well and doesn’t give us days off. 

Sometimes our profit ends up being spent on team and tools and lead generation, and the “heavy hustler” gets paid as an afterthought. No wonder that we feel exhausted and frustrated… we’re still not making as much as we’d want to for all the effort that we’re putting in.

And then there’s 4. The Cash Flow CEO. [click to continue…]

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If you’ve ever wondered how to pay yourself more, work less, and still create more impact through your business, these are 3 things to keep in mind.

By the way, have you heard? I haven’t done a free masterclass in years and I’m leading a new one next week with 3 options to join in + get live coaching! I’ll show you the step-by-step to address the exact 5 blindspots blocking your growth and profits. 

If you’re ready to pay yourself more AND work less, plus dive deeper on the 3 ideas below, save your spot now.  

As a start, let me share these quick tips with you…

1. Focus on profit, not just revenue

Oftentimes we look at our business growth only from a revenue standpoint. 

And just as often, our businesses take on a life of their own, where expenses and cash flow fluctuate so much that you end up getting paid what’s leftover, as if your own salary is just an afterthought.

Beyond the major financial issues this can cause, it’s a sure-fire way to sabotage your drive and passion for the business, and ultimately how you feel about yourself.

In next week’s masterclasses, I’ll fill you in on how to grow your revenue AND prioritize profit.

Pick the date and time of the masterclass that works for you here.

2. Look at your numbers like a CEO

Across my 16 years of working with business owners like you, I’ve noticed that there is an innate discomfort when they have to look at their financials.

An anxiety when it comes to making decisions based on those numbers. A fear of taking stock of where they are.

So they simply avoid this process altogether, making business decisions hoping for the best, and never really knowing what will come of those decisions.

And that mindset…can destroy your otherwise thriving business, even if everyone around you believes it.

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Happy new year! I waited a few days as sometimes the onslaught of “New Year, New You” emails this first week back can feel a bit… overwhelming. 

So now that you are finding your new normal in 2023, let’s talk MONEY GOALS.

(Stay with me here — or head right to the solution here.)

Have you set revenue and/or profit goals this year? 

How are you feeling about them?

Do they scare you, excite you, or worry you? 

Oftentimes female business owners don’t even set goals because they just feel so… 

Uncertain.  

Made up.

And even loaded with potential Disappointment.

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