In my first 5 years of business, I used to keep raising my prices after every two clients said yes.
As I gained more confidence in presenting my program and actually saying my new prices out loud, I would keep bumping up the price.
(That strategy worked — and I would still recommend it to you too if a big increase feels uncomfortable and misaligned.)
…But here’s where I went wrong.
I felt a need to keep adding MORE to the offer each time I raised my prices.
Sometimes I added more coaching time with me, or other times I just let go of my boundaries and let the sessions run over. Or I would add extra templates and trainings.
And very quickly, this overdelivering was putting me on the fast track to burnout and was actually overwhelming my clients.
THE #1 MISTAKE: I realized I was making the mistake of thinking I needed to DO more so I could CHARGE more.
That was when I became obsessed with discovering how to price based on value (instead of based on time spent) and believe in the power of my own expertise.
You see, when I changed my approach to pricing everything changed.
I love short cuts, but I’m wondering if you do too?
As I sit here reflecting on the 3-day leadership event I’m at in Phoenix, I realize that I am no longer willing to wait months or years to learn something I or our business needs. Instead, I take bold actions to fast-track my progress.
Because we always pay for our learning…
Either in time or money.
Essentially, either you invest the hours and hours of time to learn it yourself or you invest the money for someone to show you the way.
And occasionally, you’re able to save the time without spending the money.
That’s what I want to fill you in on today!
I’m about to hand over my mentor Stu McLaren’s free guide about building a successful and profitable membership site (even if you’re starting from scratch or already have one).
But only if you do me one favor…
DO NOT let this collect digital dust on your hard drive.
My biz bestie and host of the 6-Figure Secrets Podcast Allison Hardy and I created a really thoughtful event, called the Income and Impact Summit, designed for busy female coaches, experts, and service providers, just like you.
We’ve rounded up 60 speakers.
(And one of those 60 is yours truly — I’m a co-host and a presenter!)
I know that 60 may sound like a lot, but hear me out!
Here’s the really cool part:
We’ve asked each speaker to boil down their genius into a one minute video.
Yes! One minute.
Our goal:
To create the internet’s most consumable Summit to help you increase your income and create a bigger impact in the lives of your clients, family, and community.
Cuz in case you hadn’t already noticed… I believe handling your money as a Cash Flow CEOshould be fun (and profitable!), and so should your business.
But first, a quick reality check…
* Do you feel in control of the money you have coming in and going out of your business? * Do you know how much your business makes each month — or how much you’re projected to make next month? * Does it always feel like a surprise (good or bad) when you look at your bank accounts?
If you feel like your business revenue just “happens” and you don’t feel so in control, it’s time to have a little chat.
As the CEO of your business, you also have to be the CEO of your cash flow.
And I’m not just talking about knowing how much $$ you have sitting in your accounts.
Understanding your current finances is just ONE part of the equation. Next, you need a plan for that money.
Without a real plan for your business revenue:
You haven’t figured out what will make you money. As a result, you don’t know what to work on next and you’re chasing way too many bright shiny objects.
You’re stuck in “bank balance decision-making” — where you can only make important strategic decisions by looking at how much is in your bank account.
Instead of feeling the freedom you started your business for in the first place, you feel trapped wondering how long you can keep this up without paying yourself as much as you’d like.
Sound like you? Then it’s time to be the CEO of your cash flow.
Now is your time to give yourself the financial systems and strategies you really need to step into your CEO role — and it is all inside my Cash Flow CEO Accelerator program.
Cash Flow CEO is THE place to be if you’re a female expert ready to sustainably scale your revenue to multiple 6-figures AND your profit past $100k (yes, it’s possible).
This 4-month small group experience was specifically designed to teach you the profit plan and systems I’ve used with dozens of other clients and students to help them streamline their offers, their cash, and their internal operations to make MORE money, MORE profit, and MORE impact.
Cash Flow CEO is more than a course. It’s my proven 5-step system that allows you to take control of your cash flow, your business, and your profit + revenue goals. (Without requiring you to “just work more” — actually, you learn to scale up while working less.)
Ready to pay yourself better? Click here
to download your free guide and training.
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This is the gentle kick-in-the-pants you have been looking for, with the step-by-step plan that makes it easy to know what to do to turn your net worth—and self-worth—around once and for all. Click Here to Learn More...
