This year I’m celebrating 16 years as a business owner (and there went the champagne cork!).
16 years of teaching entrepreneurs, women and couples (and often all 3 at the same time!) how to take control of their money, own their worth, and maximize their income + wealth. (I’ll be showing you my Cash Flow CEO roadmap to fast track your success in my new masterclass here.)
16 years of seeing entrepreneurs at one of the following stages:
- The Hobby Owner
Most of us start out as the hobby owner. We have a lot of freedom while we are figuring things out, but we don’t have a lot of profit to show for our time. Because really… we don’t know what we’re doing yet. We don’t have any financial foundation.
We’re just trying out this thing. We have expertise that should be monetizable, right? But we’re still treating it like a hobby and not a business yet, wondering… “can I really make money at this?”.
- The Overworked Employee
We get to this stage when we start to realize… “OK, there’s really a business here”. We are putting more time and effort into it. So we lose much of the freedom we had, but the big challenge is that…
We are just working all. the. time — and still don’t have the profits to show for it. We still haven’t figured out how the business is going to make real money yet. We’re just trying all the things to bring in cash however we can. (Hint: I’ll show you the way out here!)
- The Heavy Hustler
The heavy hustler is the next stage, where essentially we’re starting to make money, but we are still working our tail off. (Say a “hear hear” if you know what I mean)
Our business is what we think about 24/7. We traded in our 9 to 5 for a mean(er) boss who doesn’t pay us well and doesn’t give us days off.
Sometimes our profit ends up being spent on team and tools and lead generation, and the “heavy hustler” gets paid as an afterthought. No wonder that we feel exhausted and frustrated… we’re still not making as much as we’d want to for all the effort that we’re putting in.
And then there’s 4. The Cash Flow CEO. [click to continue…]
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