how much weight do you give the coveted “6 figures”? 

If you’ve hit $100k in revenue already, it might feel like you’ve reached the Holy Grail — at first.

But then you realize that $100k in revenue doesn’t mean everything you thought it would. You might have only paid yourself a few thousand dollars, or you may not feel like you have any more capacity to grow from here. (This is so common, especially when you’re offering 1:1 services.)

Most of all, though, when you hit that 6-figure mark, you might be looking around and wondering… where’s all that freedom I thought would come with success?

Maybe you thought $100k would mean less time working in your business. More money to support your family. More impact in your industry. Or just… less time hunched over your laptop.

The truth is, though, that most business owners who reach $100k are still doing the things that 5-figure business owners are doing. Things like:

• Working all the time
• Selling low-priced or time-intensive offers
• Taking on non-ideal clients
• Investing in things without knowing if they can afford it
• Avoiding their numbers because they’re “too busy” (or even a little scared to look)

This is why so many business owners get burnt out and feel disillusioned. They don’t have the freedom they thought they would! 

And I’m betting you started your business because you wanted more freedom and to do things your own way.

I’m betting you didn’t want to work long hours and deal with clients who don’t pay enough or respect your boundaries. 

But… right now, it might feel like your business is running your life. 

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Do you feel in control of the money you have coming in and going out of your business?

Do you know how much your business makes each month — or how much you’re projected to make next month? Does it always feel like a surprise (good or bad) when you look at your bank accounts?

If you feel like your business revenue just “happens” and you don’t feel in control, it’s time to have a little chat.

As the CEO of your business, you also have to be the CEO of your cash flow. 

And I’m not just talking about knowing how much $$ you have sitting in your accounts.

Understanding your current finances is just ONE part of the equation. Next, you need a plan for that money. 

Without a real plan for your business revenue:

• You haven’t figured out what will make you money. As a result, you don’t know what to work on next and you’re chasing way too many bright shiny objects.
• You’re stuck in “bank balance decision-making” — where you can only make important strategic decisions by looking at how much is in your bank account.
• Instead of feeling the freedom you started your business for in the first place, you feel trapped wondering how long you can keep this up without paying yourself as much as you’d like. 

Sound like you? Then it’s time to be the CEO of your cash flow. 

And I have great news for you… 

Cash Flow CEO is officially open for enrollment! 

Now is your time to give yourself the financial systems and strategies you really need to step into your CEO role — and it is all inside my Cash Flow CEO Accelerator program. 

Cash Flow CEO is THE place to be if you’re a female expert ready to sustainably scale your revenue to multiple 6-figures AND your profit past $100k (yes, it’s possible).

This 4-month program was specifically designed to teach you the profit plan and systems I’ve used with dozens of other clients and students to help them streamline their offers, their cash, and their internal operations to make MORE money, MORE profit, and MORE impact. 

Cash Flow CEO is more than a course. It’s my proven 5-step system that allows you to take control of your cash flow, your business, and your profit + revenue goals. (Without requiring you to “just work more.”)

When you join, you’re getting:

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Even the smartest entrepreneurs make huge mistakes regarding their business finances. 

Even me! 

But the more we know about these mistakes, the more we can avoid them. 

So, without further ado, let’s dig into the top 6 mistakes I see entrepreneurs and small business owners making with their business finances:

1. Having too many offers

Having a diverse product suite is great, but when you have too many offers, your audience won’t know what to buy! And worse, you won’t know what to focus your energy on. And even worse yet, you’ll always feel more and more behind trying to do all the things all the time, trying to keep up with the endless comparison cycle.

When I pointed this out to a recent Cash Flow CEO applicant, she said “Thank you for making me feel like I’m not crazy. I think I had to slow down to really see these gaps.”

Instead of having so many offers, I recommend simplifying so you have a suite of 2-4 programs/ products, with one “signature” offer. A confused buyer doesn’t buy… and a confused (+ tired!) seller doesn’t sell well. 

2. Tracking revenue ONLY 

There’s so much more to your business numbers than just total revenue. As a start, you must also look at revenue BY revenue stream/ offer, profit, profit margins, cash flow timing, taxes, and your ideal (and current) salary. 

3. Skimping on a dream team

I’m not saying to go out and hire the most expensive team members you can find. But remember that hiring cheaply can sometimes cost you more money in the end, especially if you have to hire multiple people to get ONE job done and you have to micromanage everyone to get anything done.

4. Believing they can’t afford to grow

If your offers are so time-intensive that you can’t support additional growth, you might think you can’t afford to grow — at least, not if you want to have time with your family and time to sleep. The truth is, though, that your offer is probably not the right offer for the next growth level in your business, and you need to find a clearer signature offer that can be delivered in less time and with fewer resources. Or you may need to increase your price point. 

5. Not having a scalable, evergreen product

Even at the highest ticket prices, a package where you must work directly with a client has limits. It’s not infinitely scalable. However, evergreen products like courses and books are highly scalable and allow you the freedom to increase your revenue without increasing your workload. At a minimum, you need something where you can make increasing amounts of money without increasing amounts of effort.

6. Not understanding + using pricing psychology  

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