Do you feel in control of the money you have coming in and going out of your business?

Do you know how much your business makes each month — or how much you’re projected to make next month? Does it always feel like a surprise (good or bad) when you look at your bank accounts?

If you feel like your business revenue just “happens” and you don’t feel in control, it’s time to have a little chat.

As the CEO of your business, you also have to be the CEO of your cash flow. 

And I’m not just talking about knowing how much $$ you have sitting in your accounts.

Understanding your current finances is just ONE part of the equation. Next, you need a plan for that money. 

Without a real plan for your business revenue:

• You haven’t figured out what will make you money. As a result, you don’t know what to work on next and you’re chasing way too many bright shiny objects.
• You’re stuck in “bank balance decision-making” — where you can only make important strategic decisions by looking at how much is in your bank account.
• Instead of feeling the freedom you started your business for in the first place, you feel trapped wondering how long you can keep this up without paying yourself as much as you’d like. 

Sound like you? Then it’s time to be the CEO of your cash flow. 

And I have great news for you… 

Cash Flow CEO is officially open for enrollment! 

Now is your time to give yourself the financial systems and strategies you really need to step into your CEO role — and it is all inside my Cash Flow CEO Accelerator program. 

Cash Flow CEO is THE place to be if you’re a female expert ready to sustainably scale your revenue to multiple 6-figures AND your profit past $100k (yes, it’s possible).

This 4-month program was specifically designed to teach you the profit plan and systems I’ve used with dozens of other clients and students to help them streamline their offers, their cash, and their internal operations to make MORE money, MORE profit, and MORE impact. 

Cash Flow CEO is more than a course. It’s my proven 5-step system that allows you to take control of your cash flow, your business, and your profit + revenue goals. (Without requiring you to “just work more.”)

When you join, you’re getting:

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Even the smartest entrepreneurs make huge mistakes regarding their business finances. 

Even me! 

But the more we know about these mistakes, the more we can avoid them. 

So, without further ado, let’s dig into the top 6 mistakes I see entrepreneurs and small business owners making with their business finances:

1. Having too many offers

Having a diverse product suite is great, but when you have too many offers, your audience won’t know what to buy! And worse, you won’t know what to focus your energy on. And even worse yet, you’ll always feel more and more behind trying to do all the things all the time, trying to keep up with the endless comparison cycle.

When I pointed this out to a recent Cash Flow CEO applicant, she said “Thank you for making me feel like I’m not crazy. I think I had to slow down to really see these gaps.”

Instead of having so many offers, I recommend simplifying so you have a suite of 2-4 programs/ products, with one “signature” offer. A confused buyer doesn’t buy… and a confused (+ tired!) seller doesn’t sell well. 

2. Tracking revenue ONLY 

There’s so much more to your business numbers than just total revenue. As a start, you must also look at revenue BY revenue stream/ offer, profit, profit margins, cash flow timing, taxes, and your ideal (and current) salary. 

3. Skimping on a dream team

I’m not saying to go out and hire the most expensive team members you can find. But remember that hiring cheaply can sometimes cost you more money in the end, especially if you have to hire multiple people to get ONE job done and you have to micromanage everyone to get anything done.

4. Believing they can’t afford to grow

If your offers are so time-intensive that you can’t support additional growth, you might think you can’t afford to grow — at least, not if you want to have time with your family and time to sleep. The truth is, though, that your offer is probably not the right offer for the next growth level in your business, and you need to find a clearer signature offer that can be delivered in less time and with fewer resources. Or you may need to increase your price point. 

5. Not having a scalable, evergreen product

Even at the highest ticket prices, a package where you must work directly with a client has limits. It’s not infinitely scalable. However, evergreen products like courses and books are highly scalable and allow you the freedom to increase your revenue without increasing your workload. At a minimum, you need something where you can make increasing amounts of money without increasing amounts of effort.

6. Not understanding + using pricing psychology  

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“I love you no matter what.”

As I sit on my meditation rock by the lake, I can’t control the feelings washing over me. Sad, blessed, angry, peaceful,… each moment bringing a new emotion. 

I start to notice the nature around me in a new way. I am now hyper-present to…

The leaf that floats down from the tree and lands next to me.
The birds chirping and fluttering around.
The sun shining through the trees and seeming to make it’s way through just so it could warm me.

This week marked the 20 year anniversary of my father’s passing.

Some years, the day passes as any other day.  

But this year, with a 7 year old daughter, 9 year old son, and 22 year old step-daughter that won’t get to know their grandfather, or perhaps with the overlap of the Jewish holidays, the missing is more present.

Or it could have been the feeling of my Dad smiling down from heaven when the sky took my breath away with those dramatic angel rays coming through the sunset.

But as I sit staring off at the water, I hear a voice in my head reminding me,

“It will be ok Belinda. I love you no matter what.”

Again, “It will be ok Belinda. I love you no matter what.”

I remembered fondly when I would hear that from my father.

When I was growing up, my father would reassure me each time I ventured out into unchartered territory — whether it was a tough high school exam, my swim competitions, or my travels without parental supervision.

Whenever I got scared as I was about to take a risk, he would remind me that whatever the outcome, I had a forgiving smile, a warm hug, and a celebration waiting for me.

I was loved.

So I could return after the risk, tell the truth about how it went, and all would be ok. We would always find the lesson.

I want that for you too.

To know, in your heart, that it is safe to take a risk, to step out of your comfort zone, to learn — and you too will be loved no matter what happens. (Yes, especially to learn how to confidently handle your business money and own your CEO mindset, without any fears, shame, or uncertainty… because that can feel scary at times!)

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