$100k in revenue doesn’t feel like enough because… it isn’t. 

This isn’t a “you” problem. We are all hearing “just make six figures and you’ll be set” but that just flat out isn’t true. 

The goal may not even be $200k or $300k. 

Yes, 6 figures in revenue is great. 

But that revenue means nothing if your SALARY or take-home pay is still not enough — whether you are paying yourself $0, $5,000, or something else per month.

If you’ve been working your butt off, way more than you want to (like even putting in nights, weekends, or 12-hour days), and watching your revenue soar but still not reaching your personal income goals… then just making even more money in the business won’t fix that.

Instead, let’s turn our sights toward a new goal.

A $100k SALARY PAID TO YOU. 

That means that your revenue is high enough you’re able to comfortably pay yourself a minimum of $100k per year. Sounds amazing, right?

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Can I give you some real (and a little bit blunt) advice?

Your offers need to change as your business changes. 

I think of it like clothes. Our bodies change as we get older, have kids, exercise (or not!) regimens, or go through health challenges.

We can’t always wear the clothes we used to wear — and honestly, they don’t feel as good as clothes that fit our bodies as they are now.

The same goes for your offers.

Yes, even if that specific package or service got you to your first $100k year. 2022, and especially 2023, are nothing like 2020 and 2021. 

In 2021, we were still in the middle of a pandemic. Many of us saw heavy growth in the education space since March 2020 and throughout 2021, but are starting to struggle to keep that growth up through 2022. Now, the economy is right-sizing and our businesses are correcting from the big boom that so many of us saw in recent years.

But you can continue your exponential growth during this time if you know how to structure your offers properly. (Think of it like this: If you find offers that match the real current needs of your to-be clients.) 

The most important thing is having offers that match where you want to go or how you want to grow. We can outgrow our offers — and the offers that help us get to $100k (mainly customized, 1:1 services) don’t work to get to $300-500k+.

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Imagine going to a job interview and having this conversation…

The person interviewing you says:

You’ll have more responsibilities than anyone else in the company, including having the weight of the entire success of the business on your shoulders. 

Oh and you’ll be expected to be reachable at all times. You’ll be doing the job of 6 people. And… you won’t be paid for the first 3 years. 

Are you taking that job? 

Because I sure wouldn’t! 

Not intentionally at least…

But as business owners we totally accept *not* getting paid much and working A LOT. 

And we justify it because we know that one day we will be successful and have more than enough money from our business. 

How long can you wait? 

Seriously… Do you have a mortgage or rent? A cell phone, cable, or insurance to keep up? Mouths to feed, including your own? Investments you want to be making?

YES — we have bills to pay, kids’ school to save for, and lives to enjoy. 

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