Just this week, I put the finishing touches on my new presentation for FinCon 2022, THE annual event for finance content creators and brands happening next week.
(If you’re going, let me know so we can meet up. I’m especially excited one of my past clients is a co-host MC’ing the event!)
I’ll be sharing my 5 step blueprint to better pricing the value of your services — and great for you, I am realizing one of my super powers is around pricing and offers.
So 2 pricing tips for you today:
FIRST…
One of the biggest things biz owners often don’t realize is that you can deliver a lot of value *but* if you don’t price your offers in alignment with the value you are delivering, people won’t want to buy it. Like this:
If someone tried to sell you a Louis Vuitton purse for $100 (or even $500), you would likely assume it is a fake and the value isn’t there — so you wouldn’t want to buy it. (I checked — most original LV purses run $2k – $3k+… without the dog lol)
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So it is key that you figure out how to understand and be able to articulate the value of your services/ products AND have the value be in alignment with the price. If you don’t believe in it or can’t communicate the value, your potential clients won’t believe in the value either. You need to sell yourself on the results first.
SECOND…
How you price *position* your offers in relation to something else affects how your potential client views the value of your offer.
If there is only one option, they will always want to compare it to zero. “I can buy it or not buy it.”
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