A LOT can go into setting your prices and rates. 

You may be thinking about… 

… the time you spent creating your offer (if it’s a product) or the value of your time (if it’s a service)
… what others in your industry are charging to make sure you’re not too high or too low 
… how much you are actually comfortable asking for — and what they can even afford

But looking for that Goldilocks price like this isn’t cutting it if you’re still feeling underpaid in your business. 

There are 15 pricing mistakes even smart business owners make (crazy I know — I started with 5 and kept thinking of more!) — and you may be feeling stuck from making a few of them too. 

Like maybe you…

  • Are competing on price (spoiler: it’s a race to the bottom – and *not* a race you want to win!
  • Lose your boundaries and run over time (what feels like all the time)
  • Overdeliver and include too much (way more than you’re getting paid for)

But those mistakes can end now. 

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Love is in the air and I have one big question for you…

How is your relationship doing?

No, not your relationship with your significant other, (not that that’s not important) I mean how is your relationship with money doing? 

Like, do you walk around thinking “Money likes me” — or do you avoid dealing with your money.

Consider, if money were your lover, is your relationship thriving or on the rocks? Are you being taken anywhere special this Valentine’s Day weekend? 

Ready for an upgrade? 

Start by taking a look at how *you* treat money.

* When you receive a check, do you deposit it in the bank right away or leave it on your desk collecting dust? 

* Are you appreciative with each credit card transaction that runs (ie revenue for you), or is it always “never enough?”

* When you consider investing in yourself and your business, does money feel scarce and you stop the flow, or do you prove to yourself how quickly you can make it back?

Or even on a daily basis, what do you do when you see money on the ground? 

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Real quick…

Today at 11:30am ET, I’ll be live with Paul Pruitt, FB ads master and host of this week’s Facebook Ads Challenge. 

(The challenge just started yesterday so you can absolutely still get in here — for free!)

I reached out to Paul yesterday when I realized that my audience, yes you, may be struggling with even considering Facebook Ads in their business.

You may feel stuck wondering:

  • How do I even do effective audience targeting so I am getting my ads in front of my ideal clients (“I don’t want to spend all this money and then attract the wrong people”)
  • How the heck do I make ads work with all these iOS changes and everyone’s ability to opt out of tracking (“Retargeting ads were the best before but do they even work now?”)
  • Are Facebook ads dead and I need to find another way to grow my list? (“Are FB ads worth the effort. Can they still work?”)

I’ll be asking Paul the tough questions to find out what are the most effective FB ads that ARE working! Plus when you join us live, you’ll get your questions answered directly too.

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Between basketball practice, double duty girl scouts (selling cookies with our young entrepreneur in the pic — and the meeting), plus a haircut… it’s shaping up to be a busy weekend!

But let’s be real, it sounds pretty much like every other weekend! Am I right? #momlife

This kind of a weekend reminds me how much we all have going on #allthetime.

And add the fact that we are running businesses and a family (or even just trying to maintain a personal life), and it becomes *essential* to maximize our efforts so we get more results out of the same or less efforts.

I think of it like this: “Do Less… But Better.”

And one of the key areas on my 2022 list to “do less better” is… drumroll please…

Facebook Ads.

But yet, it can feel so intimidating to run effective and money-making ads.

The process alone can create a difficult path into the unknown. (Cue Frozen soundtrack.)

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