“I’m a fraud.”
“I’m an imposter.”
“I’m just not worth it.”
These are the words right out of Donna’s mouth.
In some ways, Donna was different than many of my other Cash Flow CEO students. She had over 300k in revenue and a small team.
But on the other hand, she was paying her team more than she took home as the CEO — and she had some mindset challenges that were holding her back from more revenue and more profit. (Which is like many of our students when they start with us.)
“I was working crazy hours and doing all the busy things in my business.”
She thought the answer to her problems was to just figure out her expenses, revenue, and accounting to figure out why she wasn’t able to take more home.
“Sure all those things helped, but the biggest breakthrough was to understand how those mindset things were really holding me back…
Belinda realized that I’m under-charging across the board.”
So together Donna and I worked out a small tweak to her offers to bring in more revenue.
I suggested the price of $1,500 for a 2-2.5 hour VIP session with her.
Her reaction —> “I can’t charge that much!”
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