Have you ever thought about ‘self-made’ people?
It’s like a superhero’s origin story… They were an underdog then worked hard and became successful.
Except that’s not what happens in the non-superhero world.
Even for the stories we see constantly as inspiration…
Like Oprah Winfrey or JK Rowling — both overcame tons of adversity no doubt, but they didn’t reach success in a vacuum. They had help. It’s just not part of the well-publicized stories.
When I first left corporate, I knew very little about starting a business.
And what I knew was how to be an over-achieving employee.
(Spoiler: In a lot of ways, that approach is the opposite of what you need to be a successful CEO.)
I needed help.
So I hired a coach — who helped me make a plan to make money with my new “Own Your Money” passion.
It wasn’t easy to ask, especially as a super independent woman, and I felt really vulnerable.
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Why are you special? What makes you stand out? Why would someone buy from you?
All these questions ran through my head this week. Why you may ask…
Well I joined the newest audio-based social media app, Clubhouse.
— > If you’re on it too, let’s connect. Add my name to the search and then click “Follow”. Here’s my profile –>
Between writing (and rewriting) my own bio and scrolling through others’ bios, I kept coming back to these same questions.
* Why are you special?
* What makes you stand out?
* Why would someone buy from you?
There are so many coaches and service providers out there, it’s easy to fall into the trap of self-doubt and feel like you’re not as good as all of these “pros”.
Here’s how I answer those initial questions…
I’m a money strategist and coach that has worked with individuals and businesses for nearly 14 years helping them own their value and manage their money like a boss.
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This year, I want you to knock it out of the park!
And I’m talking about your sales (and profit) goals (even if it’s too early for baseball season)!
Sound good?
Now that the chaos of making New Year’s Resolutions has died down, answer me this…
Have you finalized your plan for revenue this year?
(Important note: You need to start (but not end) with revenue — because you do need to make sure your plan goes all the way to your planned profit too. More on that coming soon. For now, let’s start at the top of your financial statement — the “Profit and Loss” or “Income Statement”.)
If you answered no to your finished revenue plan, that’s totally fine (for now). But it is important, so let’s get it started…
Now you’ve probably heard the advice to “niche down.” Because we all know we cannot serve everybody.
(Hint: When you try to serve everybody, no one really feels like you are “for them.” So basically in an effort to serve everybody, you speak to nobody.)
But you’ve likely also heard that you should have “multiple revenue streams”.
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If you can achieve your dreams on your own, your dreams aren’t big enough.
When you start growing your business and you’re not quite at the point of hiring full-time help, you’ll want to start by working with independent contractors.
Here’s the great news:
Hiring doesn’t need to be hard and you don’t need to delay taking action until you’re making big money.
And there are tons of resources out there for hiring the right person, but…
Logistically no one talks about the behind-the-scenes that you need figured out to do it all legally and financially. And I want you to feel like this…
In step 5 of the Cash Flow CEO system, I teach you about affording help and paying your team legally.
As a start now, you need to report to the IRS how much you’ve paid your contractors (like a VA or copywriter) BUT it’s also important to note that how you pay them (for example with credit or check) makes a HUGE difference when it comes to filing a 1099 for them.
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