On Tuesday, I promised to share my best tips for enjoying the summer and hitting your revenue goals.

We already covered Step 1: Setting your goals…

Today, we’ll get into Step 2: Figuring out how to actually hit those goals! 

Let’s start with a mind-blowing fact:

Not all revenue streams are created equal.

Let me explain… 

Say your personal summer goal is to work 10 hours less a week, and your revenue goal for July is $10k. 

The next step is planning what to sell to make $10k. (Sounds obvious, but plenty of brilliant business women skip this step!)

It’s critical to strategically map out a few ways you can reach your revenue goal and stay true to your personal intention of working less.

First, if you have any outstanding invoices, send them today and account for payments due in July. (It’s always time to bring that cash in!)

Let’s say you have no outstanding invoices and 2 retainer clients at $2k/month each. 

That’s $4k in expected revenue for July, leaving a gap of $6k.

Next, map out alternatives for closing that gap…

Option A:

• Sign 3 new retainer clients at $2k/month each

Option B:

• Sign 1 new retainer client at $2k/month
• Sell 2 Half-Day VIP Intensives at $2k each

Option C:

• Sell 2 VIP Days at $3k each

At first glance, you might think these 3 options are equal because each brings in $6k.

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Do you struggle to keep your business running at full speed during the summer months?

Many women CEOs do — especially if they’re moms with kids home for the summer. 

Unfortunately for most service-based business owners, a summer slow down equals decreased revenue.

It’s a common question I get from Cash Flow CEOs this time of year: “How do I enjoy the summer with my family and make sure I hit my revenue goals?”

You’re in luck, because for the next few weeks, I’ll be sending my best tips on how to do that. 

(Don’t worry, it won’t require you to do any complicated math!)

And these tips will be applicable — even if you’re not a parent, and even if you don’t slow down during the summer months. 

(Spoiler alert: These tips are universally valuable for biz owners in any season!)

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Can we talk… about money? 

Even if the thought of looking closer at your business finances makes you panic and want to run away — please stick around! 

I don’t blame you. Sometimes it can be overwhelming or discouraging. And the truth is… 

Money avoidance could be an epidemic among online business owners — especially women.

And avoiding your numbers doesn’t serve you at all. 

In fact, money (and how you manage it) is the number one factor in the success (or failure) of a business. 

Money comes before marketing, sales, and operations.  

Cash Flow CEO helps you fix the foundational issues in your business.

(And until TONIGHT, you can also get the Irresistible Offer Intensive worth $2K for Free!)

Think of your business as a house. 

If you knew your house was built on a weak foundation, would you invest in cosmetic repairs, decorating, and trendy paint colors?

No. You’d put all of your efforts into fixing the foundation.

Because without a strong foundation, the house will crumble to the ground!

The same goes for your business.

Why invest so much on logos, color palettes, brand photos, social media trends, and fancy funnels… when your business foundation is wobbly?

So, what makes up a strong business foundation?

It comes down to three things… 

#1 – How you think — about yourself, your business + your stories around money (and where you can start playing BIGGER).

#2 – What you sell — leveraging the right offers, at the right prices, for the right people (designed for the business that supports the life you want).

#3 – How you handle the money — not just how much you make — but how much profit you keep, how much you pay yourself, and how well you control the flow. 

Here’s the thing…

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